Logo represents company’s identity. First impression is made by logo or its absence. To know the importance of a logo just answer one question: “How many big, leading and famous all of companies don’t have logos?” If you company doesn’t have a logo this can raise doubts and negative thoughts. If logo was made by non-professional designer.
Research in advertising is done in order to produce better advertisements that are more efficient in motivating
customers to buy a product or a service.
Another title for this article can be “How to write an ad that will be immediately thrown into a waste paper basket?”. But it is too long. In their business advertisers have to follow some rules to enhance the process of customer’s perception of the presented information. However, they are very often overlooked. It is really very annoying.